Big Y - Still a Pahty

Silver

Short Form TV Campaign, Spot, or Video

VIA

Creative Team

Head of Creative: Teddy Stoecklein
Executive Creative Director: Lauren Rodrigue
Associate Creative Director (Art): Olivia LeRoy
Associate Creative Director (Copy): Matt Shoewalter
Art Director: Akriti Gandhi
Director of Strategy: Corri Gardner
Associate Director of Strategy: Leo Schwach
Associate Business Management Director: Craig Douglas
Business Management Director: Sophia Abbott
Production Lead: Amy McCammon
Production Lead: Amanda Gray
Video Editor: John Higgins
Vice President of Marketing: Sarah Steven
Creative Services Manager, Marketing: Chris Woloszyn
Social Media and eMarketing Manager: Bree O'Neil
Senior Retail Marketing Manager: Morgan Spencer
Marketing Projects & Technology Manager: Linda Wright
Creative Projects Coordinator: Kathy Bunnell

The "Still a Pahty" campaign is the latest execution under Big Y's "Nicely Done" platform, celebrating the communal spirit of Super Bowl Sunday—even when your team isn't in the game. With three beloved franchises—Patriots, Jets, and Giants—missing from the Big Game, the campaign leans into the shared disappointment of their fans. But rather than dwell on the misery, it finds the silver lining: no matter what happens on the field, the party still goes on. At the heart of the campaign is a high-energy, humor-driven broadcast and digital spot, where dejected New England and New York fans arrive at a Big Game party, burdened by their teams' failures. However, as they dig into Big Y's fresh party platters, 30" grinders, and piping-hot pizza, the mood shifts. Their tragic fandom takes a backseat to undeniable fun, and a simple, rallying phrase emerges: "It's still a pahty."

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