Local Roots

Gold

Long-Form TV Campaign, Spot, or Video

Garrand Moehlenkamp

Creative Team

Director: Ian Cheney
Editor: Sam Brosnan
CCO: Ken Matsubara
Chief Client Officer: Jessie Gilligan
Associate Director of Brand Strategy: Gretchen Williams
Creative Director: Bobby Pfeiffenberger
Director of Production: Barry Wolford
Associate Producer: Riley Peterson
Production Company: Wicked Delicate

Hannaford is one of the good guys. They were "local" before local was cool. Since 1883 they have been partnering with local food producers, helping them to flourish and nourish our community. Their Local Roots run deep, and it's not just about business, it's about a shared commitment to fresh food, reducing waste, and strengthening our region's fundamental ability to feed itself. This campaign shines a light on that commitment through truly compelling storytelling and elevated visuals. Everyone that worked on it cared a whole lot, and we think it shows.