2024 AIGA Boston Fellow Awards Branding System

Theoretical branding system for the 2024 AIGA Boston Fellow Awards. This brand design was meant to capture the attention of other designers and the future of graphic design. I pushed for this through a bold, playful color palette and an abstract-futuristic logomark. I played with exposing the grid and alluding to pixels through the use of rounded forms, as this is something graphic designers can understand and relate to. The scope includes a logo, square social media posts, mockups, and three posters. This project was done for my Branding and Visual Systems class.