Colonial Life “Dream Career”

Believe it or not, there aren't a lot of young people clamoring to sell insurance. And the negative stigma around the industry has stifled recruitment efforts for years. So we decided to call a spade a spade and flip the whole thing on its head. Videos ran across LinkedIn and Instagram with our three different storylines (and executions) getting phased out to keep the campaign fresh and top-of-mind. Stringouts are in the order assets were released.