Yo! Bar

Yo! Bar, a healthy snack bar designed for kids, received a full brand and packaging overhaul to capture attention and spark joy in the crowded better-for-you snack space. The goal was to create a vibrant, playful brand world that speaks directly to kids while reassuring parents with clear, health-forward messaging. Each flavor was brought to life through custom illustrations featuring energetic characters and imaginative scenes that reflect the fun, tasty experience inside every bar. From fruity adventures to nutty quests, the packaging uses bold colors, expressive type, and a whimsical tone to build excitement around healthy snacking. The result is a brand that feels alive on shelf—full of movement, flavor, and personality. Yo! Bar now stands out as a go-to snack that kids will love and parents can trust, blending fun and function in a way that redefines what wholesome snacking looks like for the next generation.