About the Broderson Awards
Maine Ad + Design Broderson Awards were created more than 40 years ago in memory of Dick Broderson, a radio personality and advertising professional who was dedicated to excellence in creativity. The awards recognize Maine agencies and professionals for exhibiting this same dedication in their own creative endeavors.
A portion of the 2021 Broderson's submission fees will be donated to local nonprofits that align with the MADE mission to cultivate, connect and celebrate Maine's creative community. We will be announcing recipients at the awards ceremony.
FAQs for our 2021 Awards:
What are the requirements for submission?
Submit as many times as you want and feature your best creative. Work produced from 4/1/19-4/1/21 will be accepted.
Do I have to be a Maine Ad + Design member to submit work?
Any Maine-based work is eligible. Submissions are open to any advertising, marketing or creative professional who resided in Maine when work was completed.
What are the categories this year?
There is a wide range of awards categories, including digital, outdoors and more. Explore all categories and find entry details here.
Will there be a live event this year?
The Brodersons Awards Ceremony will be hosted virtually in 2021, and winners will be showcased on our website.
When are the 2021 Broderson Awards?
The awards will be held Thursday, May 13, 2021 from 7:00 PM - 8:00 PM. To register for the event please view our events page. More details about the event will be shared on social.
How much does it cost to submit?
Submission pricing is as follows:
March 15 (first day of submissions) - March 21: Early bird rate of $25 per submission
March 22 - March 28: $30 per submission
March 29 - April 2 (last day of submissions): $50 per submission
Cumberland Award, MADE together, and Student Work submissions are free.
When do awards submissions open?
Award submissions open March 15th. Work can be submitted here.
How do I submit an entry?
There is a flexible and simple entry process. Create a profile, upload your submissions and add up to 150 words of description for each. Our Judgify judging platform makes it simple.
Many common file types are accepted and submissions can be entered all at once, or during multiple sessions with one easy billing completed at the end.
Can I see the award recipients from the past Broderson’s (2019)?
2019 award winners can be seen here: https://www.pressherald.com/brodersons/
2021 Award Categories
Student Work: Award entry must be submitted by a student currently enrolled in an educational program, and should not have been created as a paid project for a client or business. Award may represent any type of advertising or marketing creative, but must be submitted as a PDF. (For packaging design or other three dimensional elements, please submit photography of the piece in a PDF format.) Student award submissions are free. All entries will be submitted for scholarship consideration, five total scholarships will be awarded at the May 2021 event. Valid for students graduating in 2022 or later.
The Cumberland Award: Work must have been created by a Maine resident for a Maine-based company under a budget of less than $5,000. Award may represent any type of advertising or marketing creative, but must be submitted as a PDF. Cumberland award submissions are free. (For packaging design or other three dimensional elements, please submit photography of the piece in a PDF format.)
The MADE together Award: Work must have been created by two or more MADE members/member organizations working together. Award may represent any type of advertising or marketing creative, but must be submitted as a PDF. MADE together award submissions are free. (For packaging design or other three dimensional elements, please submit photography of the piece in a PDF format.)
Self Promotion: Any ad or collateral piece used for the purpose of self-promotion. Can include up to 150 words of descriptive text.
Pitched but Ditched: Advertising or marketing work that you loved, but that didn't make the real world cut. Can include up to 150 words of descriptive text.
Creative Elements - Photography: Any photography used in the context of an advertisement or collateral piece. Can include up to 150 words of descriptive text.
Creative Elements - Illustration: Any illustration used in the context of an advertisement or collateral piece. Can include up to 150 words of descriptive text.
Annual Reports, Brochures, Corporate Collateral, Corporate Event Design: Assets created for education, outreach or awareness for a client, event, cause or campaign. Should represent real world work and may include descriptive paragraph underscoring the strategy or inspiration behind the execution.
Corporate or Brand Identity, Logos and Marks: Visual assets created to represent a corporation or brand. Work submitted can include consumer, trade or B2B logotypes, logos and trademarks, brand standards manuals or other visual assets and up to 150 words describing strategy and inspiration behind execution.
Audio, Podcast, Audio design: Any audio only production including commercials, podcasts, audiobooks, or content either for broadcast or streaming. All submissions should be in MP3 with the script.
TV Campaign, Spot or Video: Individual 15 to 60-second spots, viral, pre-roll, post-roll or long format content that seek to sell a tangible product. This includes commercials produced by and/or for television stations, commercials for businesses (retail, service or merchandising businesses) or creative of any length that was produced for use online. Can include up to 150 words of descriptive text.
Experiential, AI, AR, VR: Any live event, physical environment, virtual space, or experience that connects the brand with the consumer. Work submitted can include consumer events, AR applications, VR experiences, and AI integration. Any category where your entry itself is interactive or contains interactive content, you will need to provide a URL link to the website, mobile application or game.
Password information must be provided for password protected sites. Please include a maximum of five screen grabs (JPG or as a PDF). These will be used for the winning entries at the show, and as a backup for judging if there are problems with your URL.
Package design: Single packages and product lines accepted. Please submit as a single PDF or up to five images in a line. Can include up to 150 words of descriptive text.
Print: Full page or small space print - Can include a single creative execution or up to five examples from a campaign. Can include up to 150 words of descriptive text.
Poster Design: Promotional poster or banner design created for promotion of a client, event, cause or campaign. Can include up to 150 words of descriptive text.
Outdoor advertising (signage, posters, etc.): Large scale or small - promotional outdoor advertising posters, signage, POS displays or banner design created for promotion of a client, event, cause or campaign. Should represent real world work and may include descriptive paragraph underscoring the strategy or inspiration behind the execution.
Digital advertising and Rich Media: All encompassing Digital advertising category to include: Digital Ads (Interactive and/or creative use of online ads, including clickable banners, floating ads, etc.), Digital video (Viral, pre-roll, post-roll or long format content. Should include creative of any length that was produced for use online.), Digital Interactive and/or Rich media (Promotional elements or digital ads that include an interactive or rich media experience. Includes in-app, page takeovers or other interactive elements.)
Social Media Campaigns: Paid or organic social media campaigns - Paid social media advertising, which received paid placement, boosts, paid social media influencers or paid “native” content advertising on social media channels. Generally intended to support brand, cause or product awareness, lead generation, sales or similar objectives. Can include a single creative execution or up to five examples from a campaign. OR Organic social media programs that did not receive paid placement or a budget, and received only organic reach. Generally intended to support community-building, engagement, brand, cause or product awareness or similar objectives. Includes crowdsourced, hashtag or social movement campaigns, user generated content campaigns, influencer campaigns and other similar activations.
Web design, App development: All encompassing Web design and App development category to include - E-commerce websites for a business or corporation intended for the purchase and sale of products, lead generation websites intended for the collection of contact information, and or app development for a unique digital mobile experience. Any category where your entry itself is interactive or contains interactive content, you will need to provide a URL link to the website, mobile application or game.
Password information must be provided for password protected sites. Please include a maximum of five screen grabs (JPG or as a PDF). These will be used for the winning entries at the show, and as a backup for judging if there are problems with your URL.
Integrated Marketing Campaign Category above $50,000: Advertising and marketing work that integrates multiple mediums, channels or activities to relay a message, create brand awareness or drive a result. For this category, entrants may include a video explanation or description of strategy and results and up to five examples of the campaign. For campaigns with budget above $50,000.
Integrated Marketing Campaign Category below $50,000: Advertising and marketing work that integrates multiple mediums, channels or activities to relay a message, create brand awareness or drive a result. For this category, entrants may include a video explanation or description of strategy and results and up to five examples of the campaign. For campaigns with budget below $50,000.
Annual Award Themes
Cause-driven campaign / asset: Any website, campaign, and or asset created/produced for a non-profit, pro-bono or for a corporation intended for the promotion of a cause, movement or collection of donations. Any category where your entry itself is interactive or contains interactive content, you will need to provide a URL link to the website, mobile application or game. Password information must be provided for password protected sites. Please include a maximum of five screen grabs (JPG or as a PDF). These will be used for the winning entries at the show, and as a backup for judging if there are problems with your URL.
Food & beverage: Any website, campaign, and or asset created/produced for or by a company in the food & beverage industry. Any category where your entry itself is interactive or contains interactive content, you will need to provide a URL link to the website, mobile application or game. Password information must be provided for password protected sites. Please include a maximum of five screen grabs (JPG or as a PDF). These will be used for the winning entries at the show, and as a backup for judging if there are problems with your URL.
Virtual Category: NEW - an award to highlight a virtual event, experience or brand moment that came out of COVID times. Virtual events that create engagement between a brand and its target audience Entries in this category would include events such as virtual conferences, speaker series, and special events. Any category where your entry itself is interactive or contains interactive content, you will need to provide a URL link to the website, mobile application or game. Password information must be provided for password protected sites. Please include a maximum of five screen grabs (JPG or as a PDF). These will be used for the winning entries at the show, and as a backup for judging if there are problems with your URL.
Judging
The work will be seen and judged by expert representatives from across the country, hailing from legendary shops and major organizations. More info on judges can be seen on our social media pages.
Register for the Event
Join us (virtually), Thursday May 13th from 7pm - 8pm for the 2021 Maine Ad + Design Broderson Awards: The Premier Creative Awards in Maine.
This must-see event, will combine hundreds of Maine's creative minds in one virtual space as we reveal the 2021 winners and their exceptional – dare we say, award-winning – work. You won't want to miss it. There might even be a celebrity sighting....
Enjoy a drink while you watch!
Be one of the first 100 people to register and our friends at Vena's Fizz House will ship you a complimentary Maine Margarita Tequila Infusion Jar. BYO tequila or gin and prepare your cocktail a few days before the event.
Header photo by Candice Seplow
