Award Categories

Student Work | The Cumberland Award | The MADE Together Award | Self Promotion | Pitched But Ditched | Creative Elements - Photography | Creative Elements - Illustration | Annual Reports, Brochures, Corporate Collateral, Corporate Event Design | Corporate or Brand Identity, Logos and Marks | Audio, Podcast, Audio Design | TV Campaign, Spot, or Video | Experiential, AI, AR, VR | Package Design | Print | Poster Design | Outdoor Advertising | Digital Advertising and Rich Media | Social Media Campaigns | Web Design, App Development | Integrated Marketing Campaign Above $50k | Integrated Marketing Campaign Below $50k | Cause-Driven Campaign / Asset | Food & Beverage | Virtual Category

Student Work

Award entry must be submitted by a student currently enrolled in an educational program, and should not have been created as a paid project for a client or business.

The Cumberland Award

Work must have been created by a Maine resident for a Maine-based company under a budget of less than $5,000.

The MADE Together Award

Work must have been created by two or more MADE members/member organizations working together. Award may represent any type of advertising or marketing creative.

Self Promotion

Any ad or collateral piece used for the purpose of self-promotion.

Pitched but Ditched

Advertising or marketing work that you loved, but that didn't make the real world cut.

Creative Elements - Photography

Any photography used in the context of an advertisement or collateral piece.

Creative Elements - Illustration

Any illustration used in the context of an advertisement or collateral piece.

Annual Reports, Brochures, Corporate Collateral, Corporate Event Design

Assets created for education, outreach or awareness for a client, event, cause or campaign. Should represent real world work and may include descriptive paragraph underscoring the strategy or inspiration behind the execution.

Corporate or Brand Identity, Logos and Marks

Visual assets created to represent a corporation or brand. Work submitted can include consumer, trade or B2B logotypes, logos and trademarks, brand standards manuals or other visual assets.

Audio, Podcast, Audio Design

Any audio only production including commercials, podcasts, audiobooks, or content either for broadcast or streaming. All submissions should be in MP3 with the script.

TV Campaign, Spot or Video

Individual 15 to 60-second spots, viral, pre-roll, post-roll or long format content that seek to sell a tangible product. This includes commercials produced by and/or for television stations, commercials for businesses (retail, service or merchandising businesses) or creative of any length that was produced for use online.

Experiential, AI, AR, VR

Any live event, physical environment, virtual space, or experience that connects the brand with the consumer. Work submitted can include consumer events, AR applications, VR experiences, and AI integration.

Package Design

Single packages and product lines accepted.

Print

Full page or small space print - Can include a single creative execution or up to five examples from a campaign.

Poster Design

Promotional poster or banner design created for promotion of a client, event, cause or campaign.

Outdoor Advertising

Large scale or small - promotional outdoor advertising posters, signage, POS displays or banner design created for promotion of a client, event, cause or campaign.

Digital Advertising and Rich Media

All encompassing Digital advertising category to include: Digital Ads (Interactive and/or creative use of online ads, including clickable banners, floating ads, etc.), Digital video (Viral, pre-roll, post-roll or long format content. Should include creative of any length that was produced for use online.), Digital Interactive and/or Rich media (Promotional elements or digital ads that include an interactive or rich media experience. Includes in-app, page takeovers or other interactive elements.)

Social Media Campaigns

Paid or organic social media campaigns - Paid social media advertising, which received paid placement, boosts, paid social media influencers or paid “native” content advertising on social media channels. Generally intended to support brand, cause or product awareness, lead generation, sales or similar objectives. Can include a single creative execution or up to five examples from a campaign. OR Organic social media programs that did not receive paid placement or a budget, and received only organic reach. Generally intended to support community-building, engagement, brand, cause or product awareness or similar objectives. Includes crowdsourced, hashtag or social movement campaigns, user generated content campaigns, influencer campaigns and other similar activations.

Web Design, App Development

All encompassing Web design and App development category to include - E-commerce websites for a business or corporation intended for the purchase and sale of products, lead generation websites intended for the collection of contact information, and or app development for a unique digital mobile experience.

Integrated Marketing Campaign Category Above $50,000

Advertising and marketing work that integrates multiple mediums, channels or activities to relay a message, create brand awareness or drive a result. For this category, entrants may include a video explanation or description of strategy and results and up to five examples of the campaign. For campaigns with budget above $50,000.

Integrated Marketing Campaign Category Below $50,000

Advertising and marketing work that integrates multiple mediums, channels or activities to relay a message, create brand awareness or drive a result. For this category, entrants may include a video explanation or description of strategy and results and up to five examples of the campaign. For campaigns with budget below $50,000.

Cause-Driven Campaign / Asset

Any website, campaign, and or asset created/produced for a non-profit, pro-bono or for a corporation intended for the promotion of a cause, movement or collection of donations.

Food & Beverage

Any website, campaign, and or asset created/produced for or by a company in the food & beverage industry. Any category where your entry itself is interactive or contains interactive content, you will need to provide a URL link to the website, mobile application or game.

Virtual Category

NEW - an award to highlight a virtual event, experience or brand moment that came out of COVID times. Virtual events that create engagement between a brand and its target audience Entries in this category would include events such as virtual conferences, speaker series, and special events